David Savastano, Editor05.13.21
Long-time fans of NASCAR recall fondly the classic paint schemes – Dale Earnhardt’s 3 with Goodwrench Richard Petty’s 43 with STP, Jeff Gordon’s 24 with DuPont and many others. These drivers were associated with one major company, which would sponsor the driver and his team for the full year.
Today, there are fewer full-time sponsors, and drivers need to switch up their paint schemes, ever throwing in some nods to all-time classics. Painting the car each week would be beyond difficult. Inkjet printing, on the other hand, solves this problem while adding design flexibility. Creating wraps for the cars potentially allows for a new look every week.
For Richard Childress Racing (RCR), Roland DGA has been an ideal partner when it comes to vehicle graphics. RCRT has collaborated with Roland DGA since the 2010 season, using Roland DG wide-format inkjets exclusively to print the wraps for all of the team’s race cars and suppo
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