Anthony Locicero, Associate editor03.22.21
The idea behind his company came to Louis DeJesus 35 years ago while working as a salesman for Smurfit Stone.
"I quickly learned that packaging should be more than just a shipping vessel. I felt strongly that companies needed to add color and unique structural design in their packaging to promote the product and brand," DeJesus said. "In many cases, I had to push the manufacturing boundaries inherent in the traditional processes to address this need."
The concept?
"...[T]o print on the inside and outside of boxes and sometimes flood coat one of the sides and reverse out a logo with 100 ink coverage," he continued. "But there was one problem: This pushed the limitations of a traditional box plant. For customer samples, I improvised by printing my designs on a plotter and adhered them to the outside of boxes using Elmer’s Glue. It was the only way to show off the concepts. It definitely wasn’t p
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