L&NW talked to Alon Bar-Shany about how the company is transforming digital printing.
Greg Hrinya, Editor, Label & Narrow Web04.13.20
As label and packaging customers explore the latest trends in digital printing, HP has delivered a diverse portfolio of new printing presses. The technologies feature enhanced software and automation, allowing for greater productivity, higher printing speeds, improved color and more.
In an exclusive interview with L&NW, Alon Bar-Shany, GM of HP Indigo, explains how the new product range, which includes the HP Indigo V12 digital press, has been engineered to “transform” digital printing. The line promotes digital printing at flexo-like speeds, without sacrificing any of the attributes that have become synonymous with HP Indigo printing technology.
“I think the V12 was not something that was expected,” said Bar-Shany. “We thought that we would improve by 50% or 75%, but we weren’t expecting a 5-times productivity improvement. And, honestly, I think the V12 will disrupt the label industry for the next decade.”
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