In 2018, the Brewers Association recorded a total of 7,346 craft breweries operating in the US, with 1,049 opening their doors that year alone. This ever-increasing competition forces craft brewers to evaluate every aspect of their product that can provide an edge, including design and packaging.
According to a recent Nielsen report, 71% of craft beer buyers decide on the beer they’re going to buy at the point of purchase. Plus, the same 71% stated they like to try brands with bold or interesting packaging. The Nielsen report observes that 66% of American craft beer buyers say that a beer’s pa
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