Greg Hrinya, Label & Narrow Web09.05.19
With a strong focus on the consumer and brands, HP is planning for the future–one that will include the continued proliferation of digital printing.
In a recent meeting with the press, Alon Bar-Shany, GM of HP Indigo, detailed how HP will answer a fluid printing market. Bar-Shany was also joined by Craig Curran, president of Nosco, to showcase how HP’s digital presses are faring in the labels and packaging space.
Also, Bar-Shany explained his company’s plans for Labelexpo Europe 2019, which will feature automation and a connected workflow.
HP’s vision, both for Labelexpo and the future of the company, begins with the consumer. “The way we look at the world starts with the consumer, and then we look at the trends and how they impact the brands,” explained Bar-Shany. “Then we go to the converter.
“The consumer today wants to be treated as an individual, with everything accessible. This is independent of generation and geography,”
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