Use of NFC, RFID, conductive inks and other technologies allow brands to connect with consumers.
David Savastano, Editor11.21.18
There has been a lot of discussions centered on smart packaging in recent years, and with good reason. The ability to connect brand owners with consumers is a major benefit for both sides.
For example, YUNI Beauty founders Emmanuel Rey and Suzanne Dawson partnered with Thinfilm and Jones Packaging to integrate NFC tags directly into the secondary packaging of Shower Sheets and Chillax, two of its leading products.
“There’s a call-to-action printed over the tag location that indicates to the consumer that he/she can tap the package with a smartphone to see product details and access more information and content – much more than what we’re able to display on the box itself,” Rey noted.
“With the direct connection, we can establish a one-to-one dialogue with consumers to tell our brand story, relay product information, provide application instructions, deliver news on other products, and give
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