Xerox Rochester International Jazz Festival uses new Iridesse press to print personalized club passes, security features.
David Savastano, Editor07.03.18
The Xerox Rochester International Jazz Festival is a highlight for fans of jazz. This year, Xerox is adding to the music with some colorful club passes printed on its new Xerox Iridesse Production Press.
The Xerox Iridesse Production Press prints metallic, color and clear dry ink in a single pass, which is unique. Using these capabilities, Xerox is customizing the club passes, adding the patron’s name and photograph. To battle against counterfeits, Xerox is adding special security features, including infrared and microtext specialty printing, to its club passes.
Security is one of the most important aspects of every festival, and counterfeit tickets can drive festival costs up. Infrared print and micro text imaging are key methods to protect the authenticity of the passes.
“Fraud-resistant specialty imaging effects ensure that only those who have paid for tickets get in and counterfeiters are kept out,” Lori Francis, Xerox’s director,
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