Through advanced algorithms, Lumii creates eye-catching, secure hologram-like effects on conventional and digital presses.
David Savastano, Editor04.12.18
Printed items, whether it is packaging or publications, have a special look and feel to them. However, when print creates a different look, it can make for an eye-catching experience. By creating the impression of 3D light fields on a printed item using light fields, Lumii has taken the idea of being noticed by consumers to a whole other dimension.
Founded by 2015 by Matt Hirsch and Tom Baran of MIT, Lumii does not require special lens sheets or foils to create its 3D effects. Instead, the company utilizes advanced algorithms to produce hologram-like effects on standard clear film run on two-sided commercial presses. This is ideal for packaging, brand protection and many other end uses.
“Lumii was founded in 2015 with the idea that high-performance computation and advanced algorithmic intelligence can bring exciting new possibilities to commercial printing,” said Baran, Lumii’s CEO. “We offer a service that allows customers to produce hologram-
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