The packaging market continues to expand, and converters and ink companies see more opportunities ahead.
In spite of shaky economic conditions, the Brazilian printing market is robust. With a gross domestic product (GDP) of $1.775 trillion in 2015 and more than 200 million people, Brazil’s packaging industry has plenty of room to grow. According to ABRE – Brazilian Packaging Association, the total packaging market sales totaled 64.3 billion reals ($19.46 billion) in 2016, up 6.6% from 2015. Plastic packaging was the largest segment at 39.4%, with corrugated second at 19% and metalic at 17.55%, according to ABRE.
Not surprisingly, all of the leading packaging companies have set up shop in the country, and many are adding new operations. For example, in 2016, CCL Industries Inc. acquired the assets of Powerpress Rotulos & Etiquetas Adesivas LTDA, Brazil’s leading producer of expanded content labels for agricultural chemical and pharmaceutical customers, and Smurfit Kappa purchased two integrated paper-based packaging businesses, Industria de Embalagens Santana
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