Terry Knowles, European Editor02.22.23
Times are changing for the coatings and ink sectors as part of Europe's chemical industry and the major engine driving these changes is the EU's Green Deal (among others), which seeks to reshape the industry in a much more eco-friendly way over the next 25 years or so.
The over-arching drivers are to make Europe the cleanest continent on the planet as well as a self-sufficient one, in chemical terms at least. These ambitions knit together serendipitously with the newer concepts of circular economies and bio-based chemicals. Now there are further ambitions to inform consumers on a new level about the environmental impacts and any circular history in their product choices.
As a consumer aside, I couldn't help but notice a carton of product I bought recently had information on the coatings used on it, and this kind of eco-transparency is going to be the route that all consumer goods will be funnelled down: selling on account of product “history” and packaging “legitimacy” as measured by environmental yardsticks.
The over-arching drivers are to make Europe the cleanest continent on the planet as well as a self-sufficient one, in chemical terms at least. These ambitions knit together serendipitously with the newer concepts of circular economies and bio-based chemicals. Now there are further ambitions to inform consumers on a new level about the environmental impacts and any circular history in their product choices.
As a consumer aside, I couldn't help but notice a carton of product I bought recently had information on the coatings used on it, and this kind of eco-transparency is going to be the route that all consumer goods will be funnelled down: selling on account of product “history” and packaging “legitimacy” as measured by environmental yardsticks.
Eyes on Safe and Sustainable Chemicals
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