Metallic inks, used to create eye-catching graphics, are becoming more popular in packaging to attract consumers and create differentiation on the shelf.
Kerry Pianoforte, Ink World Associate Editor11.25.08
Despite challenging economic conditions and rising fuel and raw material costs, the metallic ink market
Photo courtesy of ECKART.
experienced continued, albeit moderate, growth during the past year.
“Metallic effects are increasingly popular,” said Rick Kistler, new business development – visual effects, inks and printing business line, for Ciba Corporation. “Eye catching graphics are becoming more important in packaging to attract consumers and create differentiation on the shelf – especially in today’s economy. As shrink sleeves become prevalent, using color on the entire package as an ‘advertising’ medium will also help grow these special effects.”
“Metallic effects in the graphic arts industry continues to grow at a modest rate,” Craig Reid, global head of marketing and business development, graphic arts, ECKART GmbH, said. “Metallic effects have si
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