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    Expert's Opinion

    Indian Packaging Industry Reeling Under Unprecedented Raw Material Costs Increases

    Global disturbances in the supply chain increasing prices for inks, adhesives and UV coatings.

    Indian Packaging Industry Reeling Under Unprecedented Raw Material Costs Increases
    Rajesh Srivastava
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    Rajesh Srivastava, VP, Sales & Marketing, UFlex Chemicals03.05.21
    Globally, with the advent of the COVID-19 pandemic, demand for the manufacturing sector plummeted drastically, chemicals being no different faced the dearth in demand. 
     
    Industry experts believed the recovery will be slow and sluggish, therefore many industry majors in the chemical sector went for a planned shutdown in mid-2020 while some faced force majeure. 
     
    However, now when economies are recovering, the market is witnessing an unprecedented increase in demand. 
     
    A sudden surge in demand has led to a major imbalance in the demand-supply scenario. 
     
    Due to this demand and supply gap, the price for raw materials cost has increased multiple folds. Besides this, the situation is being compounded by a current global shortage of containers which has led to a sharp rise in transport costs thus further restricting supplies.
     
    This complex mix of higher demand, capacity and supply problems together with restricted availability of transport resources is increasing uncertainty in the market and driving up feedstock prices exponentially.
     
    Petrochemical raw materials and their derivatives, which include UV resins, Polyurethane resins, Solvents, acrylic resins, Adipic Acid, Glycols, Ethyl Acetate, PPG, MDI/TDI, Phthalic Anhydride have recently experienced an extreme price increase. 
     
    Epoxy resin prices have witnessed a sharp increase since the latter part of 2020. Similar to petrochemical products, prices around the globe have witnessed an exponential increase for pigment raw materials, including titanium dioxide (TiO2). 
     
    Similar challenges are affecting the market for polyester resins with factory closures in Singapore and Sweden as well as an explosion at a factory in China adding to the difficulties further. This in turn has resulted in suppliers diverting products to their local markets, further pushing up prices. 
     
    The raw material scenario is reaching a peak and news is getting worse by the day:
    • Adipic Acid, Phthalic Anhydride and Isophthalic Acid are on a constant upswing;
    • All glycols have escalated, DEG, MEG;
    • The price of PPG has increased three folds;
    • Ethyl Acetate has increased by 45-50% and is culminating daily;
    • MDI prices have doubled along with a scarcity of material
    All this has severely impacted the price for printing inks, coatings and laminating adhesives used in various packaging and printing applications. At large, the price for primary feedstock has increased as mentioned below. 

    PRODUCTS Price Increase since Dec 2020
    ADIPIC ACID 71%
    BUTYL ACRYLATE 112%
    MDI 104%
    TIO2 28%
    ETHYL ACETATE 44%
    ETHYL ACRYLATE 43%
    TOLUENE 52%
    PPG 169%
    METHOXY PROPANOL (PM) 159%
    PIA 67%
    PA 69%
    TDI 20%
    TEMPTA 58%
    MIBK 84%
    BUTYL CELLOSOLVE 79%






















    Strong demand from certain markets is driving up prices while an unexpectedly rapid V-shaped recovery in China is also fuelling demand for these essential raw materials.
     
    It’s not unusual for the ocean freight rates to be changing, and it happens regularly. What is not that usual, however, is the reason behind the changes this time.
     
    At India’s two largest ports, JNPT and Mundra, carriers have introduced new general rates. We’re seeing this increase because of the equipment shortages and the reduction of vessel capacity in the Indian subcontinent. This is leading to an increase in ocean freight rates that started at the beginning of January 2021. 
     
    Looking away from India, these ports aren’t the only ones, where the ocean freight rates have gone up. Containers from Jebel Ali, the United Arab Emirates, and the ports of Qingdao, Shanghai, and Nansha, China, with a destination to different parts of the world have also seen an increase in freight. 
     
    With the COVID-19 pandemic, the market in container shipping has been turned on its head. 
     
    Companies have been cutting capital budgets, in response to the slowing global economy. That’s the only conclusion to be drawn from the last 4 months' review of force majeures. 
     
    Force majeure has been climbing steadily for months. Thus it is worth keeping a careful eye on force majeures, as they provide an early indication of problems ahead.
     
    To worsen the scenario further, in late February, the US Gulf coast had been hit by a rare severe winter storm and ultralow temperature impacting the production and operation of MDI and TDI plants located in Texas, Louisiana, Mississipi, Alabama and Florida. 
     
    Covestro announced that the supply of MDI, TDI units in North America encountered force majeure, production of all units in Texas including 330,000 tons of MDI and 220,000 tons of TDI will be impacted. 
     
    Another key raw material Acrylic acid is in shortage globally due to the on-going shutdown of LG-Korea (no update on production until March), force majeure of Sasol-South Africa & fire accident of China’s Zhejiang Satellite Petrochemical. LyondellBasell, INEOS declare force majeure. IQ declares force majeure on butanols, butyl acetate.
     
    Key drivers for the increases include high demand across all industries, greater domestic supply requirements and broad demand pressures and higher costs. While the actual costs vary widely from region to region, higher than average per ton costs have been aggravated by significantly higher freight costs.
     
    Consequences due to feedstock and freight cost increase:
    • Inordinate delay in the shipment execution from different overseas suppliers due to vessel space/container shortage. Current ocean freights are more than 4 times as compared to January;
    • These unprecedented dynamics have resulted in significant inflationary pressure which requires raising prices to offset these costs;
    • Some of the raw material suppliers are now resorting to monthly prices; Inks, adhesives and coatings manufacturers also plan to implement the same, instead of quarterly pricing;
    • At this stage, this extreme situation looks set to continue till June/July 2021 at the earliest, although it could be extended. 


    About the author: Rajesh Srivastava, VP, sales & marketing, UFlex Ltd, Chemicals Business based at Noida. For any views and suggestion please write to Rajesh.Srivastava@uflexltd.com
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