Knud Wassermann asks, "What role will commercial and publishing printing play in the future?"
Thinking forward to drupa 2021 the question arises: What role will commercial and publishing printing play in the future?
They will, of course, play a role, but in a very different way than today. To a great extent the future of commercial and publishing printing lies in "individualization" – the data driving this is online and forms the basis for print 4.0.
Profound changes in the media landscape had a significant impact on print for advertising and publishing.
A large slice of the “advertising cake” is taken by online and social media channels – the worldwide share is estimated at 35%, per Smithers Pira Calculation from World Press Trends Database.
The economic indicators for commercial printing and publishing have long since been disconnected from the general economic situation. Economic upturns of recent years have not been mirrored and any growth of individual players has happene
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