"In 2016, the drupa motto was 'Touch the future.' But in 2020 visitors should 'embrace the future,' writes Tiziano Polito.
The evolution of customer demand, as well as improvements in quality and speed, are accelerating printing production for packaging. The first entirely digital printing and converting lines for packaging production will be born in a few years.
Over the last 20 years, digital printing of labels has emerged and expanded.
Today, every second press is equipped with electrophotographic motors or inkjet heads.
This isn’t surprising because the advantages of today’s digital technologies are strong, for example, printing short runs at a viable cost is now a reality (compared with traditional processes such as flexo or offset), a success-factor that fully matches and supports the trend for the ever-shorter consumer product lifecycles.
Now, really, is the time for packaging to enter into the digital arena. Of course, the number of digital presses sold in this new segment is still much lower than the number of presses sold for labels production, but everything suggests that it is o
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