Ricoh believes general commercial printers is another big growth opportunity for the inkjet sector.
Eef de Ridder, VP of Commercial Printing, Commercial and Industrial Printing Group, Ricoh Europe11.26.18
The successful adoption of high speed inkjet print has been widespread in the transactional, direct mail and book markets - largely driven by these sector specialists quickly understanding how the technology supported their core production.
They recognized how the faster delivery of short to medium run lengths and utilizing variable data addressed key market trends, presented exciting market opportunities and enabled them to enhance their service delivery.
In fact, IT Strategies figures state that, since 2008, inkjet production, which is largely dominated by these markets, has captured about 20% of the offset printed sector.
This success did see a brief stall in worldwide continuous feed production inkjet unit sales in 2016. IT Strategies said this was partly due to older technology upgrades increasing performance and capacity, postponing the need for additional units, and industry consolidation delaying investment. I believe we also saw a natural plateauing follow
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