Adoption of inkjet in packaging other than labels has been slow, but it is coming.
Michael Seidl, International Media Alliance Co-Founder03.11.16
Whereas digital printing has succeeded in establishing its value in the traditional areas of the print media industry, adoption has been a bit slower in the packaging industry with the exception of the label printing market, which began adopting digital print technologies relatively early.
This is due to multiple factors: there were no relevant digital systems available; the requirements of the packaging industry are completely different from those in the traditional printing industry; and the players in the slightly conservative packaging industry have taken a little more time to adopt a digital future than their commercial printing counterparts.
But the tide is beginning to turn. A growing numbers of producers and customers are recognizing the benefits of digital packaging print and implementing the technology. Without a doubt, one of the “breakthrough moments” was the now legendary Coca-Cola Share-a-Coke campaign. Just a few months following Coke’s innovative
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