Lubrizol Showcases 2024 Innovations

Lubrizol highlighted its 2024 Breakthrough Sustainable Innovations. Among this year’s stand-out new product introductions:

Inks, Paints and Coatings:
• Solsperse 29000 Hyperdispersant is a 100% active, flowable, bio-based dispersant that provides excellent pigment stability and color vibrancy.
• Turboset 5000HS Polyurethane Dispersion, a 50% solid, self-crosslinking, water-borne resin that provides outstanding protection for high-traffic wood floors while increasing coverage per volume and reducing the number of applications required.

Performance Polymers:
• ESTANE RNW TPU: A new series of biomass-balanced solutions under the thermoplastic polyurethane portfolio, offering up to 59% reduction in carbon footprint, while providing the same high quality and performance.

Additives:
• Lubrizol PV1710, a passenger car engine oil additive technology designed to meet the latest ILSAC GF-7 credential, and with a capability to reach Dexos 1 specification, with the confidence of delivering true value to all stakeholders.
• Lubrizol CV9660, a new heavy-duty lubricant technology designed to reduce emissions while enhancing engine performance and extending longevity.

Local Innovation for Local Needs
• Lubrizol significantly bolstered its local-for-local capabilities in key growth regions to better respond to industry needs and market demands, an extension of its trusted global presence.

In India, Lubrizol deepened its recent local investment commitments to more than $350 million over the last year. In 2024, this included:
• Additives Manufacturing: A Memorandum of Understanding (MoU) to construct Lubrizol’s second largest additives plant globally in Aurangabad, serving transportation and industrial fluids market across the region.

In North America
• Performance Coatings Manufacturing: Lubrizol has announced significant investments to expand manufacturing capacity at its Avon Lake and Gastonia plants in North America. This underscores Lubrizol’s commitment to innovation and delivering world-class solutions, while enabling faster response times and reducing the carbon footprint associated with inter-regional shipping.

Partners in Progress
Lubrizol is committed to continued acceleration of innovative solutions that meet the needs of today and tomorrow. To ensure progress in the areas that matter most to Lubrizol customers, in 2024, Lubrizol:

• Grew Sustainable Innovations Rigor: Lubrizol established clear criteria to define sustainable solutions across its portfolio, embedding sustainability in the earliest stages of R&D and product innovation, while also advancing the sustainability attributes of its most-valued technologies. Starting in 2025, Lubrizol’s goal is to evaluate 100% of all new corporate innovation projects using these criteria.
• Invested in Digital and Data Science: Lubrizol invested in data and decision science tools, AI and Machine Learning (ML), and more to enable speed to market and data-driven insights.
• Expanded Focus on External Innovation & Strategic Investments: In 2025, Lubrizol plans to introduce a strategic external innovation program dedicated to co-innovation with partners to explore and develop new solutions in new and existing markets, as well as invest in additional labs and R&D capabilities to expand customer opportunities.

“The biggest shift for Lubrizol is we are now moving faster than ever before,” said Abhishek Shrivastava, VP of innovation and decision science. “We have adopted an agile innovation model—start small, learn fast, fail early, scale quickly. We are taking a lot of small bets in big domains. We are not just providing chemistry or products; we are enabling solutions to significant world problems.”