10.10.22
AIMCAL, The Association of International Metallizers, Coaters and Laminators, announced it is adopting a new name, the Association for Roll-to-Roll Converters. The announcement was made to attendees at the AIMCAL R2R USA Conference (Sept. 26-29, 2022, at the DoubleTree by Hilton in Orlando, FL). The transition to the new name and related rebranding will occur during the next few months and is expected to be completed by mid-2023.
The new name reflects the evolution of AIMCAL’s membership. Since its founding in 1970 as a group focused primarily on metallizing, coating, and laminating, it has broadened via mergers with the Converting Equipment Association (2003), European Metallizers Association (2012), and Gravure Association of the Americas (2021), as well as the expanding use of roll-to-roll technology.
As a result, AIMCAL members now represent virtually every industry segment that relies on roll-to-roll technology including packaging, batteries, photovoltaics, consumer electronics, and medical products.
“The name change allows us to be more inclusive of all facets of roll-to-roll converting and focus on membership benefits for prospective members rather than spending time explaining the AIMCAL acronym and describing the businesses members currently serve,” said Chris Kerscher, executive director.
Along with the name change and rebranding, the Association for Roll-to-Roll Converters will bring cutting-edge science and technology to members and the industry through technical training and education and the most comprehensive library of technical resources in the industry.
The rebranding, which includes a new logo and website (www.rolltoroll.org, scheduled to launch in January 2023), honors AIMCAL’s history and heritage while adding design elements to better represent the organization’s threefold mission: educating members; connecting them with each other; and helping them grow their businesses.
“The result is a new brand that feels fresh yet rooted in AIMCAL’s strong history,” said Kerscher. “The clear, concise name, coupled with a modern logo and wordmark, is an exciting step for the organization, which has already proven to be thoughtful and strong in its purpose.”
The new name reflects the evolution of AIMCAL’s membership. Since its founding in 1970 as a group focused primarily on metallizing, coating, and laminating, it has broadened via mergers with the Converting Equipment Association (2003), European Metallizers Association (2012), and Gravure Association of the Americas (2021), as well as the expanding use of roll-to-roll technology.
As a result, AIMCAL members now represent virtually every industry segment that relies on roll-to-roll technology including packaging, batteries, photovoltaics, consumer electronics, and medical products.
“The name change allows us to be more inclusive of all facets of roll-to-roll converting and focus on membership benefits for prospective members rather than spending time explaining the AIMCAL acronym and describing the businesses members currently serve,” said Chris Kerscher, executive director.
Along with the name change and rebranding, the Association for Roll-to-Roll Converters will bring cutting-edge science and technology to members and the industry through technical training and education and the most comprehensive library of technical resources in the industry.
The rebranding, which includes a new logo and website (www.rolltoroll.org, scheduled to launch in January 2023), honors AIMCAL’s history and heritage while adding design elements to better represent the organization’s threefold mission: educating members; connecting them with each other; and helping them grow their businesses.
“The result is a new brand that feels fresh yet rooted in AIMCAL’s strong history,” said Kerscher. “The clear, concise name, coupled with a modern logo and wordmark, is an exciting step for the organization, which has already proven to be thoughtful and strong in its purpose.”