03.21.22
Tom Ling, president and CEO of Advantage ColorGraphics, recently unveiled the company’s new Landa S10P Nanographic Printing Press at the company’s Greater Los Angeles headquarters. Ad-vantage ColorGraphics, touted as one of the busiest printers in the country and a key player in the West Coast market, serves brand-owner customers and trade printers in the US and abroad.
The company has found success in its combination of one-to-one, high integrity relationships and use of the best marketing and production technologies available to satisfy a demanding, high-profile customer base.
The search that brought Ling and an internal team to unanimously choose the Landa S10P began with “exploding” demand for personalized printed material, and the continuously busy state of Advantage ColorGraphics’ offset presses. At the volumes they were producing, Ling and his col-leagues knew they needed a press to support the turnover.
“Landa offers the performance of offset with digital print’s unending versatility. For us, this hybrid convergence of technologies is the way forward,” said Ling.
“Two factors are driving consumer communications preferences, and those are, in turn, driving printers to Landa,” says Sharon Cohen, chief business officer at Landa Digital Printing. “To begin with, it’s now well-established that print will remain an essential component of advertising and, more generally, any information exchange. Second, people love personalization, whether electronic or print, but especially print. The numbers are proving it out.
“The result is that printers still need powerful offset quality, but they need it faster and not just for shorter runs. Printers’ brand-owner customers are competing for the momentum that successful, omni-channel campaigns are able to induce within very short time spans. Additionally, both com-mercial and package printers must now have the ability to fulfill all types of database-driven mar-keting for their customers.
With Landa’s help, Ling and Peter Almqvist, Advantage ColorGraphics SVP for sales, have calculated specific efficiencies they’ll achieve when using the Nanography-based press.
“For example, on many types of jobs, we anticipate reducing every job by two production steps when they’re run through the S10P,” Almqvist says. “Jobs will print in collated order on the Landa and go straight to finishing.”
“Having a partner of such prestige is another important milestone in the amazing journey that is Landa,” said Cohen. “When we witness the passion and enthusiasm of world class printers like Advantage, and then watch them bring that energy to their work with Landa’s incredible technolo-gy, we know that we are on our way to a huge success.”
The company has found success in its combination of one-to-one, high integrity relationships and use of the best marketing and production technologies available to satisfy a demanding, high-profile customer base.
The search that brought Ling and an internal team to unanimously choose the Landa S10P began with “exploding” demand for personalized printed material, and the continuously busy state of Advantage ColorGraphics’ offset presses. At the volumes they were producing, Ling and his col-leagues knew they needed a press to support the turnover.
“Landa offers the performance of offset with digital print’s unending versatility. For us, this hybrid convergence of technologies is the way forward,” said Ling.
“Two factors are driving consumer communications preferences, and those are, in turn, driving printers to Landa,” says Sharon Cohen, chief business officer at Landa Digital Printing. “To begin with, it’s now well-established that print will remain an essential component of advertising and, more generally, any information exchange. Second, people love personalization, whether electronic or print, but especially print. The numbers are proving it out.
“The result is that printers still need powerful offset quality, but they need it faster and not just for shorter runs. Printers’ brand-owner customers are competing for the momentum that successful, omni-channel campaigns are able to induce within very short time spans. Additionally, both com-mercial and package printers must now have the ability to fulfill all types of database-driven mar-keting for their customers.
With Landa’s help, Ling and Peter Almqvist, Advantage ColorGraphics SVP for sales, have calculated specific efficiencies they’ll achieve when using the Nanography-based press.
“For example, on many types of jobs, we anticipate reducing every job by two production steps when they’re run through the S10P,” Almqvist says. “Jobs will print in collated order on the Landa and go straight to finishing.”
“Having a partner of such prestige is another important milestone in the amazing journey that is Landa,” said Cohen. “When we witness the passion and enthusiasm of world class printers like Advantage, and then watch them bring that energy to their work with Landa’s incredible technolo-gy, we know that we are on our way to a huge success.”