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Includes corrugated packaging for the transportation of fresh fish and a paper-based ceiling luminaire that replaces metal and plastic fittings.
January 21, 2022
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Smurfit Kappa has continued to demonstrate its leadership in innovative and sustainable packaging solutions by winning 13 WorldStar 2022 Awards. Innovative solutions including groundbreaking corrugated packaging for the transportation of fresh fish, a paper-based ceiling luminaire that replaces metal and plastic fittings and a space-saving, easy-to-assemble packaging solution for confectionery all received top honors in the 2022 awards. The Beverage category was one of the areas where Smurfit Kappa shone at this year’s awards. Its TopClip packaging solution, which is a sustainable alternative for the shrink wrap which is commonly used to bundle multipacks of cans, took home an award. TopClip is one of Smurfit Kappa’s Better Planet Packaging portfolio of products which have garnered considerable interest from companies seeking to reduce their environmental footprint. Smurfit Kappa’s eCommerce credentials were also recognized with a slick pack for gin and ‘The BeeeerBox’, a one-piece insert for three bottles or cans, being selected as winners by the judging panel. A winner in the Point-of-Sale category was the ‘Winoteka Netta’ packaging solution for wine. The free-standing display is made from corrugated cardboard and includes decorative wine bags and baskets available for customers to pack their wine. “We are delighted and honored to have been recognized with 13 awards in this prestigious event for our industry,” Saverio Mayer, CEO of Smurfit Kappa Europe, said. The 13 Smurfit Kappa winning products originate from Brazil, the Czech Republic, Germany, Norway, Mexico, Poland, Slovakia and Sweden. The WorldStar Global Packaging Awards ceremony will take place in Milan in May. Smurfit Kappa’s 2022 WorldStar Winners are: Brazil • Jardim Botânico Gin eCommerce pack Czech Republic • TopClip can multipack holder • BeeeerBox eCommerce pack • Handsome Hubert heat pump pack Germany • Packaging with spring effect for pharmaceutical pumps / filters Mexico • Villeroy toilet packaging • Edrington eCommerce packUpland Pet Food pack Norway • Fresh fish flat pack Poland • Winoteko Netto wine Point of Sale display Slovakia • Packaging for lamps Sweden • Luminaire Package • Dark chocolate bar pack and display
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