01.20.22
Smurfit Kappa has announced an investment of more than $33 million in Brazil to expand the capacity of its plant in Fortaleza to meet the growing demand for innovative and sustainable packaging.
The expansion, which includes the installation of a new corrugator, will significantly extend the plant’s Shelf Ready Packaging capability for FMCG customers in a range of sectors including fresh fruit, home appliances and pharmaceuticals.
Several high-end printers will also be installed to provide the high level of precision and quality that is required for eCommerce packaging. In addition, a new innovation center will foster customer collaboration and enhance the development of impactful, sustainable and market-leading packaging solutions.
“Today’s announcement will ensure Smurfit Kappa can support our customers to gain even more share in their markets. The combination of an innovation center and state-of-the-art technology will provide greater opportunities to collaborate with customers to deliver innovative, inspiring and sustainable solutions,” said Manuel Alcalá, CEO of Smurfit Kappa Brazil.
“Almost 30% of the total Brazilian population resides in the Northeast region, and Fortaleza offers the perfect platform to strengthen our presence in this attractive and fast-growing part of the country,” added Laurent Sellier, CEO of Smurfit Kappa the Americas.
The expansion, which includes the installation of a new corrugator, will significantly extend the plant’s Shelf Ready Packaging capability for FMCG customers in a range of sectors including fresh fruit, home appliances and pharmaceuticals.
Several high-end printers will also be installed to provide the high level of precision and quality that is required for eCommerce packaging. In addition, a new innovation center will foster customer collaboration and enhance the development of impactful, sustainable and market-leading packaging solutions.
“Today’s announcement will ensure Smurfit Kappa can support our customers to gain even more share in their markets. The combination of an innovation center and state-of-the-art technology will provide greater opportunities to collaborate with customers to deliver innovative, inspiring and sustainable solutions,” said Manuel Alcalá, CEO of Smurfit Kappa Brazil.
“Almost 30% of the total Brazilian population resides in the Northeast region, and Fortaleza offers the perfect platform to strengthen our presence in this attractive and fast-growing part of the country,” added Laurent Sellier, CEO of Smurfit Kappa the Americas.