09.10.21
Heinz has announced that it is continuing its mission to remove plastic from supermarket shelves with the UK roll-out of the Heinz Eco-Friendly Sleeve Multipack, a new, convenient, skinny paperboard sleeve for all its multipack canned products.
Made with WestRock’s PEFC-certified CarrierKote paperboard, the Heinz Eco-Friendly Sleeve is recyclable and comes from sustainably managed forests. The innovative wrap design uses no glue and 50% less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design compared with standard 2x2 400g format, according to WestRock.
In addition to selecting renewable, responsibly sourced material and optimizing the design to minimize the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions and the manufacturing and transport of this new innovative sleeve is 1carbon neutral
Following a successful trial on Heinz to Home, the Heinz Eco-Friendly Sleeve will be available across the whole Heinz multipack canned range, including Heinz Beanz, Heinz Soups and Heinz Pasta varieties, in major retailers in the UK from September 2021.
The robust and convenient to handle pack design enables people to carry multiple cans of Heinz Soups, Beanz and Pasta products. Offering a more sustainable solution as well as improved shopper convenience, the Heinz Eco-Friendly Sleeve Multipack will be rolled out across all UK supermarkets, thereby removing 550 tons of shrink-wrap packaging.
“Our packaging innovation team continues to work hard to develop further sustainable solutions across our business as we make a £25 million investment over three years to implement the infrastructure needed to ensure this roll-out is a success, which will be a win for the environment as well as shoppers across the UK,” Jojo de Noronha, Kraft Heinz Northern Europe president, said.
This latest news follows an announcement from Heinz in early 2020 that it was removing plastic shrink-wrap from multipacks of Heinz Soup, Beanz and Pasta across Tesco stores nationwide, instantly removing 175 tons of plastic from shelves, (and consequently landfill).
Made with WestRock’s PEFC-certified CarrierKote paperboard, the Heinz Eco-Friendly Sleeve is recyclable and comes from sustainably managed forests. The innovative wrap design uses no glue and 50% less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design compared with standard 2x2 400g format, according to WestRock.
In addition to selecting renewable, responsibly sourced material and optimizing the design to minimize the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions and the manufacturing and transport of this new innovative sleeve is 1carbon neutral
Following a successful trial on Heinz to Home, the Heinz Eco-Friendly Sleeve will be available across the whole Heinz multipack canned range, including Heinz Beanz, Heinz Soups and Heinz Pasta varieties, in major retailers in the UK from September 2021.
The robust and convenient to handle pack design enables people to carry multiple cans of Heinz Soups, Beanz and Pasta products. Offering a more sustainable solution as well as improved shopper convenience, the Heinz Eco-Friendly Sleeve Multipack will be rolled out across all UK supermarkets, thereby removing 550 tons of shrink-wrap packaging.
“Our packaging innovation team continues to work hard to develop further sustainable solutions across our business as we make a £25 million investment over three years to implement the infrastructure needed to ensure this roll-out is a success, which will be a win for the environment as well as shoppers across the UK,” Jojo de Noronha, Kraft Heinz Northern Europe president, said.
This latest news follows an announcement from Heinz in early 2020 that it was removing plastic shrink-wrap from multipacks of Heinz Soup, Beanz and Pasta across Tesco stores nationwide, instantly removing 175 tons of plastic from shelves, (and consequently landfill).