Ball Corporation announced that it will become a Proud Sustainability Partner of the Los Angeles Chargers.
The partnership will include community engagement, increased use of aluminum beverage packaging, and game-day activations to improve recycling processes and education.
The partnership builds on Ball's position as the official Infinitely Recyclable Aluminum Packaging Partner of SoFi Stadium.
SoFi Stadium will feature the company's infinitely recyclable Ball Aluminum Cup for draft beer and cocktails.
The Chargers will use the cups at team training facilities, camps and on game days.
Additionally, the partnership will allow the organizations to create local sustainability awareness events, targeted community recycling improvements and educational programming.
"This partnership is an opportunity to implement real-world solutions to the packaging waste crisis by increasing use of infinitely recyclable aluminum cans, cups and bottles and making recycling easy for teams and fans," Ball Corporation Chairman and CEO John Hayes said.
"The Chargers have a long history of both advocating for and implementing recycling programs that not only address the nation's long-standing packaging waste crisis but also aim to modify behavior in an effort to help preserve our planet for future generations," Los Angeles Chargers President of Business Operation A.G. Spanos added. "We couldn't be more pleased to partner with Ball Corporation, an industry leader and innovator with a shared vision as it pertains to sustainability, to create local awareness, encourage even greater recycling in the community and provide the newest innovations in aluminum packaging to our fans at all Chargers events."
The cup debuted in 2019 at the former Pepsi Center, now Ball Arena. It is also available at the University of Colorado Boulder's Folsom Field, Allegiant Stadium in Las Vegas, select restaurant properties and retailers, and for purchase on Amazon.