Paragon Customer Communications, the UK’s largest producer of direct marketing print collateral, expanded its direct mail capabilities on coated media following investment in a Ricoh Pro VC70000 high-speed color inkjet press.
The new press joins two existing Pro VC60000 systems at the east London site and expands Paragon’s capacity to produce offset quality Direct Mail, financial reports such as pension plans as well as letters and shelf labels.
The investment follows the installation of Europe’s first Ricoh Pro V20100 mono continuous feed inkjet solution 18 months ago chosen to expand book on-demand services. The Pro VC70000 delivers an array of printing options, including personalized content for perfect bound books and folded sections. Covers are produced on a recently added Ricoh Pro C9210 color sheetfed press.
“We are proud to be working with Paragon on the next step of its growth strategy. We have a longstanding relationship, with Paragon being an early adopter of Ricoh inkjet technology, starting over a decade ago. The Pro VC70000 will accelerate the transfer of offset print to digital and allow it to stand out from the crowd, while potentially saving up to 40% in paper costs," said Clive Stringer, director of Continuous Feed Print and High-End Software, Commercial and Industrial Printing Group, Ricoh Europe.
