Ball Corporation and Bud Light jointly announced a partnership to bring the infinitely recyclable Ball Aluminum Cups to guests at Raymond James Stadium in Tampa for Super Bowl LV – the reigning champion Kansas City Chiefs take on the hometown Tampa Bay Buccaneers – on Feb. 7, 2021.
The aluminum cups are also available to fans at major events and venues across the country and for purchase online. Ball said they are a demonstration of the partners' commitment to leveraging the Super Bowl's scale to advance sustainability in the industry.
Ball designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products.
"After sharing the Ball Aluminum Cup with guests at last year's Big Game, we're excited to build on that success by bringing fans at Raymond James Stadium and at home a more sustainable way to enjoy their favorite beverage this year," said Sebastian Siethoff, GM, Aluminum Cups at Ball. "Events like the Big Game have the global influence and reach to drive real change, and we're proud to be partnering with Bud Light to raise awareness of aluminum's recycling and sustainability credentials and help fans do better for the environment."
During the game, 21,000 of the 16 and 20-ounce aluminum cups will be available in the clubs, suites and general concourse areas of the stadium.
Ball and Bud Light will also send 5,400 aluminum cups to the U.S. military.
The aluminum cups will also be available for purchase on Amazon for those celebrating at home, and they will soon be widely available to consumers in grocery retailers and mass merchandisers.