Creative DM Factory chose to modernize its full-color variable digital printing capabilities with a Ricoh Pro VC60000 high-speed continuous feed digital color press.
The Dutch full-service printing business specializes in self-mailers and response-enhancing inserts in mail packs.
Its new system will enhance its delivery of high-quality, full-color print on a wide range of substrates.
“With the Ricoh Pro VC60000 inkjet printer, we can take the next step in direct mail together with our clients," said Jacqueline ten Klei, owner and commercial manager. "It will enable us to offer more options to produce and personalize campaigns effectively and efficiently, which will result in a higher conversion rate. This is important because direct mail is all about conversion. It will also be able to print full color promotions from a blank roll of paper in one pass. It cuts waste and storage which saves time and money.”
The press’s ability to manage different types of offset paper – woodfree and silk – up to 300gsm was also an important factor, she noted.
“We see many additional applications, especially for jobs on paper between 170gsm and 300gsm. As well as names and addresses, we can change text and images – all on heavier paper. We can also add creative finishes with shutters, scratch layers or sliding cards to create interaction," she added.
The operation runs a number of Ricoh toner presses but identified an opportunity to expand its production possibilities with an inkjet system.
“We are now seeing a comeback of traditional direct mail in combination with data-driven and interactive communication," said Sander Sondaal, director Commercial Print Sales, Commercial and Industrial Printing Group, Ricoh Europe.
The new Ricoh Pro VC60000 will be fully operational at the start of the new year.