Ink World staff12.16.20
The UK Packaging Awards' Cartonboard Pack of the Year was awarded to Coveris’ RecyclaLite sandwich skillet
The RecyclaLite skillet is super lightweight, characterized by its design for easy and efficient recycling, 40% plastic reduction and sustainable FSC carton board sourcing.
Minimizing the environmental impact of the pack and product throughout its full lifecycle, RecyclaLite signifies a major development in laminated board packaging.
RecyclaLite delivers a 40% film liner reduction lowering plastic content to only 5.5%, far in advance of OPRL’s 2020 and 2023 recycling rules.
RecyclaLite is, therefore, eligible to feature the OPRL ‘Recycle’ logo encouraging consumer recycling and currently the only sandwich skillet that meets OPRL’s ‘no lost value’ criteria.
Its peelable film enables easy separation of the liner from carton board through a reduction in the adhesive weight applied, designed to maximize board fiber recovery during recycling.
The development of RecyclaLite has been achieved with no compromise to protective, functional or presentation benefits and validated to ensure operational efficiency during manufacture and packing.
M&S is the first retailer to switch its sandwich packaging to Recyclalite in collaboration with Greencore, as part of its plan to support customers to reduce and recycle packaging.
Every M&S sandwich now features on-pack messaging to engage customers on the new packaging and encourage them to recycle.
“RecyclaLite is a significant advancement in lined board packaging and we are really proud to be awarded Cartonboard Pack of the Year for this achievement," said Dennis Patterson, Coveris Labels & Board BU president. "Its development follows a collaboration with the supply chain and recycling facilities in our mission to create sustainable and easily recyclable packaging that delivers maximum benefit. The launch of RecyclaLite further highlights the success of the partnership between Coveris, Greencore and M&S in leading sustainable packaging innovation for food on the move.”