Combining SICPA’s strengths in security ink technologies and REYNDERS’ expertise in label printing, the partnership will deliver innovative label solutions to companies at a time when counterfeiting and fraud are reaching all-time highs.
"We’re seeing an increasing need for quick and simple identification of genuine products in the healthcare and pharmaceuticals sector, where counterfeit scams are rampant and consumer health is an absolute priority," said Marc Reynders, CEO of REYNDERS label printing.
“Fast and reliable authentication of genuine products is essential to safeguarding revenues, reputations and maintaining consumer confidence,” said Jean-Yves Ray, group marketing director of SICPA “We’re delighted to partner with REYNDERS to bring our latest security solution, QUAZAR, to the European market and provide companies with a unique, counterfeit-proof marking that makes it easy for consumers to identify authentic products.”
QUAZAR is a practical solution that can be used to authenticate pharmaceutical products, electronic and automotive components, apparel, food and spirits, and other high-end consumer products. Delivered in the form of a unique product security label, QUAZAR empowers consumers, businesses, and government officials to easily and reliably validate authentic goods and products.
QUAZAR product security labels can include tamper-evidence, secure 2D codes, as well as covert and forensic security features offered by SICPA. The solution can be easily integrated and applied to a wide range of packaging substrates.