02.20.20
Vivid Impact, a full-service graphic communications company serving leading American brands and retailers, added an HP Indigo 12000 Digital Press to keep up with the demand for digitally printed products, resulting in the decommissioning of an offset press.
Headquartered in Louisville, KY, Vivid Impact ventured into digital printing with its first HP Indigo in 2011, upgrading and developing a customized web-to-print business based on the HP Indigo 7800.
Vivid has now installed an HP Indigo 12000 that has taken over a sizeable amount of work from its offset production.
“Our customers want things fast, within a few days, and expect a proof in a few hours. Traditional printing requires make-ready, while on the HP Indigo we can run it with a click of a button,” said Brendan Kennedy, creative director at Vivid Impact.
Vivid Impact’s business is growing 10% a year amid expansion in digital printing, some 50% of production compared with only 20% a few years ago.
“In the last three years, technology has enabled us to create virtual storefronts for our customers to automate orders through a workflow, enabling us to react more quickly to serve their needs. This is a great source of growth for the business,” said Sam Campitella, VP sales. Today, Vivid Impact operates 11 tailored storefronts for its vertical market clients. These portals enable customers to design and order print jobs, 95% transmitted directly to the HP Indigo digital presses.
Clientele for the storefronts includes restaurant chains, convenience stores, and spirts companies. Orders include frequently changing menus, point of purchase and seasonal promotions, posters, case cards, shelf cards, table tents, and inserts.
With the HP Indigo 12000 Digital Press, Vivid Impact can efficiently impose a higher quantity of jobs on the 20 x 29-inch sheet, including batching jobs, making more competitive pricing compared with offset.
Headquartered in Louisville, KY, Vivid Impact ventured into digital printing with its first HP Indigo in 2011, upgrading and developing a customized web-to-print business based on the HP Indigo 7800.
Vivid has now installed an HP Indigo 12000 that has taken over a sizeable amount of work from its offset production.
“Our customers want things fast, within a few days, and expect a proof in a few hours. Traditional printing requires make-ready, while on the HP Indigo we can run it with a click of a button,” said Brendan Kennedy, creative director at Vivid Impact.
Vivid Impact’s business is growing 10% a year amid expansion in digital printing, some 50% of production compared with only 20% a few years ago.
“In the last three years, technology has enabled us to create virtual storefronts for our customers to automate orders through a workflow, enabling us to react more quickly to serve their needs. This is a great source of growth for the business,” said Sam Campitella, VP sales. Today, Vivid Impact operates 11 tailored storefronts for its vertical market clients. These portals enable customers to design and order print jobs, 95% transmitted directly to the HP Indigo digital presses.
Clientele for the storefronts includes restaurant chains, convenience stores, and spirts companies. Orders include frequently changing menus, point of purchase and seasonal promotions, posters, case cards, shelf cards, table tents, and inserts.
With the HP Indigo 12000 Digital Press, Vivid Impact can efficiently impose a higher quantity of jobs on the 20 x 29-inch sheet, including batching jobs, making more competitive pricing compared with offset.