The event centered on live demos of Gelflex, allowing attendees to see the performance of the EB flexo product line in real-time.
Before the press run demo, guests heard presentations from leaders of the three hosting companies, which elaborated on the benefits of EB flexo technology.
More than 30 guests from North America, Asia and Europe were in attendance.
“The feedback from visitors has been quite positive, some have already scheduled their own press trials and placed orders for Gelflex,” said Daniel Cavalcanti, regional manager of Latin America for Wikoff Color. “We look forward to being at the forefront of this product innovation and seeing where EB flexo takes the flexible packaging industry.”