Skratch Labs, the maker of sports nutrition products for endurance athletes, is breaking away from its traditional packaging with a special edition design to show support for the EF Education First Pro Cycling team competing in the Tour de France.
A limited-edition lemon & lime Sports Hydration Mix salutes the team jersey, each in a design generated with HP
Mosaic print technology.
ePac Flexible Packaging, the all-digital flexible packaging print provider, printed the resealable pouches using the HP Indigo 20000 Digital Press and HP SmartStream Mosaic automated variable design software.
“ePac came to us with an opportunity to do a short-run packaging design using an HP technology that gives each package its own unique twist on our design. We jumped at the chance to highlight one of our key partners – EF Pro Cycling Team – and their breakthrough jersey design for a limited-edition packaging run,” said Elliot Freeman, VP of marketing at Skratch Labs. “The whole thing came together from idea to reality in three months, just in time for the Tour de France. Cycling fans are going crazy for it.”
Skratch Labs is selling 10,000 packs of its best-selling lemon & lime Sport Hydration Mix for a limited time during the Tour de France.
ePac produced its first HP Mosaic project for the Skratch Labs EF Pro Cycling limited edition package, printing and finishing 10,000 pouches at its Boulder, CO site, one of six now operating in the US. ePac is expanding internationally with sites in the UK and Vancouver, Canada opening later this year.
HP SmartStream Mosaic is an algorithm that automatically generates a high number of unique graphic patterns from a seed design by randomly transforming a master artwork file, rotating, transposing, interchanging colors and amplifying the design anywhere.
“This project is a fantastic demonstration of how sporting team sponsors can use their logos and designs to develop unique items for fans to get into the team spirit and save as collectors’ items,” said Carl Joachim, chief marekting officer of ePac Flexible Packaging.
For the EF Pro Cycling special edition package, Skratch Labs and ePac worked together to implement a design theme that would represent Team EF Pro Cycling’s racing jerseys. The idea was to use the jersey design and color patterns to create a package that would commemorate the team, who is a top contender at this year’s Tour de France.
“With HP Mosaic software and our ability to create special metalized effects without metalized inks, we created 10,000 amazing and unique packages,” said Dustin Steerman, managing partner of ePac Boulder.
The 30-inch (76 cm) HP Indigo 20000 can print virtually any sized flexible packaging application with unlimited variation and support demand for growing SKUs, alongside benefits of reduced waste from minimal setup and production of only the quantities needed. The solution provides converters the freedom to produce nearly any flexible packaging application, in addition to labels and shrink sleeves, on film or paper.