Alongside advertising leaflets, magazines and contracts from external customers, the centerpiece of the media group is the The Villages Daily Sun newspaper. It is one of the few newspapers in the US to see its circulation rise continuously. The printing capacity of the new Commander CT 6/2 is 90,000 four-color newspapers per hour. Seven of the last eight large newspaper rotary presses sold to North America have been Koenig & Bauer machines.
With a daily circulation of just over 60,000 newspapers, The Villages Daily Sun has been enjoying steady growth for years. The newspaper is distributed mainly in The Villages, a fast-growing town in Florida almost an hour away from Orlando. Some 120,000 people live there already, and 300 new houses are built every month.
“The printed newspaper is part of our community philosophy, and we notice that the expectations on the newspaper are particularly high. Quality journalism must therefore also be presented well,” said Phil Markward, publisher at the Villages Media Group. “Based on 20 years of consecutive circulation growth, we firmly believe the circulation will continue to climb in the coming years.”