The first product was for a life-saving dialysis kit. “Not a Drop Wasted” is a secure but easily opened pack with rounded corners to protect the 5-liter bags of dialysis solution inside. The second winning product was the “Cardboard Castle” toy box for use in the eCommerce sector. The toy is shipped in an attractive box which can then be quickly turned into a castle, creating an enhanced consumer experience.
Smurfit Kappa picked up the third award for its “Packed like Sardines” automotive pack, which hides an easy-assembling insert inside and eliminates the need for plastic.
“As a leading supplier of sustainable packaging solutions, we are committed to bringing both innovation and added value to our customers and their businesses,” said Jan Kaprhál, Smurfit Kappa innovation and marketing ,anager.
The annual WorldStar awards are held by the World Packaging Organisation. This year’s awards attracted 319 entries from 34 countries.