“The interest shown by customers in response to our digital solutions for optimizing the entire system and for developing new business models was very gratifying,” said Heidelberg CEO Rainer Hundsdörfer.
Topics relating to digital packaging printing, particularly the new “boxuni” web-to-pack platform, addressed the interests of packaging designers, print buyers, and packaging manufacturers in a single ecosystem. Nearly 1,000 people were drawn to the simultaneous open house on this subject at Heidelberg customer Xianjunlong, where both companies jointly demonstrated an end-to-end production line for digital packaging printing – starting with the web-to-pack platform, then printing on a Primefire 106 from Heidelberg, and finishing off with the postpress processing systems from Masterworks, a partner of Heidelberg.
The company secured numerous sales contracts throughout the four days of the trade fair for the Speedmaster SX 102, including the Performance Kit, the Versafire EV digital printing system, and the integrated finishing systems from Heidelberg and Polar.
“The Chinese printing industry shows a high level of enthusiasm and interest toward new, data-based business models, digital platform solutions, and end-to-end digitized value creation chains,” said Professor Ulrich Hermann, member of the Management Board responsible for Lifecycle Solutions and Chief Digital Officer at Heidelberg.