All kinds of food packaging and publication inks can benefit from a predominantly-bio-based micronized wax that makes sure they will not rub off.
Ceridust 8330 brings even more advantage to manufacturers of gravure and flexographic inks, common choices for printing on paper, board and plastic food packaging. Here, the amount of wax can be reduced by 30-50% without any reduction to the high level of rub resistance. It adds up to less additive and greater efficiency without compromising on performance.
“Contributing towards sustainability takes many forms. Renewable-based ingredients, for example, ensuring more efficient and less resource-intensive production or helping an end-product to keep its high-quality finish for longer to reduce its chances of being disposed of prematurely," said Carmen Wong, head of coatings and inks segment Advanced Surface Solutions, BU Additives at Clariant.
The beverage industry is also seeing the advantage, using the super high-transparency to introduce eye-catching gold and bronze colored can lids for stand-out products. The value of pigment preparations extends to other consumer areas too, for example, through metallic effects for decorative glass, computers, smartphones, motorbikes, mountain bikes and helmets.
“Color styling as a design element of consumer goods is becoming an increasingly important differentiator in these mature markets. Adding color can create extra margin, exceeding by far the added cost of the colored coating,” said Bernhard Stengel-Rutkowski, senior global technical marketing manager, BU Pigments at Clariant.