"This is a strategic investment to strengthen our position in the Champagne business," said Francois Pierrot, country group executive, Southwest Europe, for O-I. "We will be able to serve our customers in the premium segment even better with improved flexibility at the plant and within O-I's overall manufacturing network in France."
On top of the financial investment, O-I will hire approximately 30 new employees in Reims. Following extensive training, they will join the more than 200 employees already working in the plant in areas such as production, supply and procurement, and maintenance.
"This €50 million project... represents one of the biggest investments in the region during the last few years, further bolstering O-I's reputation as a strong player in the region and making the plant an even more attractive employer," said Dallah Mekki, O-I's plant manager in Reims.
When the upgrade is complete, the Reims plant will be able to produce bottles in three colors and in the full range from 0.2l to Magnum-size.