Alongside a collection of new product launches, MagnaColours will be announcing the launch of a brand-new initiative that highlights its commitment to sustainability and the health of the world’s oceans.
The MagnaColours BluePrint campaign will be introduced at the show, a corporate sustainability partnership between Magna and ocean conservation charity Just One Ocean. Magna’s support and donations to the charity support valuable research into pollution, the threat of microplastics to wildlife and human health and how the industry can work towards cleaner oceans. The aim of the project is to raise awareness of global ocean pollution and the impact of unsustainable manufacturing processes from the garment industry.
The Live screen printing will be a complicated sportswear design printed with the MagnaPrint Edge that stays wet on the screen but dries instantly on fabric allowing screen printers to print up to four colors in sequence without requiring flash units.
Alongside Edge, Magna will be showcasing its metallic- effect ink MagnaPrint Bling and 3D puff ink MagnaPrint Expanding HT, all of which will be printed on polyester t-shirts to demonstrate the high performance of its water-based inks.
“It’s a fantastic opportunity for Magna to showcase our innovative product range and highlight just what water-based inks are capable of. We’re excited to introduce the brand-new BluePrint campaign to the industry which, alongside the GNA compliance standard, demonstrates our commitment to sustainability,” said Helen Parry, managing director at Magna. “We’re also looking forward to launching brand new water-based inks, including our Digital Fusion Range for the latest digital squeegee systems, and new special effect inks including MagnaPrint Fade Out, which achieves a vintage-effect look over time, and MagnaPrint Wet Reveal, which ingeniously disappears when wet to reveal printed areas beneath.”