Already something of a short-run specialist, offering run lengths as low as 25 units, the company has decided to give itself even more flexibility and lower its costs still further by making its first digital press investment, choosing to invest in the Fujifilm Jet Press 720S specifically for folding carton production. The press is set to go into operation in September 2018.
“Run lengths have been trending down for some time,” said company CEO German Brodbeck. “We recently invested in a specialist offset press for short-run work and we’ve been very happy with it. However, as the trend continues and average run lengths get shorter still, we want to put ourselves in the best possible position to win new short run work and deliver it cost effectively.
“We were also seeing increased demand for personalization and unique identifiers on printed products, so we knew this meant investing in digital, a first for us,” Brodbeck added. “We see significant business growth opportunities ahead with this investment. The Jet Press will give us the ability to offer ultra-short-run jobs (down to runs of one) both quickly and profitably, enabling us to produce high quality samples and prototypes, and to seriously target the end user market for the first time.