05.24.18
Georgia-Pacific launched Hummingbird digital packaging solutions – the first packaging supplier in North America to provide 110-inch wide web capability for digital pre-print at lengths limited only by converting capability. The technology delivers digitally printed corrugated packaging that gets products to market up to 80 percent faster than traditional methods, per GP.
“There’s no question the future of corrugated packaging is digital,” said Sergio Morales, GM of Hummingbird. “Hummingbird’s digital inkjet printing enables even the largest brands to deliver consistent and timely marketing messages across all platforms, including their physical packaging. Innovative companies looking to create a true omni-channel customer experience have a new, unmatched tool at the ready with Hummingbird.”
Hummingbird is the next evolution of Georgia-Pacific’s digital pre-print service that began with the company’s 2015 investment in the HP PageWide Web Press T400S. After experiencing strong demand and confirming the value of digital pre-print for its customers, Georgia-Pacific expanded the offering to create Hummingbird. As a result, the new digital print service combines in-house print expertise and Georgia-Pacific’s extensive convertor network with the technical capabilities of the HP PageWide Web Press T1100.
The T1100 produces offset-substitutable images on pre-print that can match the width of a 110-inch corrugator. The press also enables printing of variable box sizes and designs both down and across the web at speeds of up to 600 feet per minute.
“The possibilities are nearly limitless,” Morales said. “We can print half a million of the same design as quickly and easily as half a million variations. That level of flexibility makes Hummingbird a cost-effective solution for a wide range of customer applications.”
Hummingbird produces quality that is comparable to litho print processes and can bring greater color consistency throughout the print run. One of the notable advantages of a 110-inch wide press is the ability to produce high-quality, large format packaging and pre-printed rolls with no need for litho or flexo labels. For example, Hummingbird can handle everything from large format TV boxes to pumpkin bins and pallet skirts, while providing the same speed-to-market and supply chain benefits it offers for smaller packaging.
“There’s no question the future of corrugated packaging is digital,” said Sergio Morales, GM of Hummingbird. “Hummingbird’s digital inkjet printing enables even the largest brands to deliver consistent and timely marketing messages across all platforms, including their physical packaging. Innovative companies looking to create a true omni-channel customer experience have a new, unmatched tool at the ready with Hummingbird.”
Hummingbird is the next evolution of Georgia-Pacific’s digital pre-print service that began with the company’s 2015 investment in the HP PageWide Web Press T400S. After experiencing strong demand and confirming the value of digital pre-print for its customers, Georgia-Pacific expanded the offering to create Hummingbird. As a result, the new digital print service combines in-house print expertise and Georgia-Pacific’s extensive convertor network with the technical capabilities of the HP PageWide Web Press T1100.
The T1100 produces offset-substitutable images on pre-print that can match the width of a 110-inch corrugator. The press also enables printing of variable box sizes and designs both down and across the web at speeds of up to 600 feet per minute.
“The possibilities are nearly limitless,” Morales said. “We can print half a million of the same design as quickly and easily as half a million variations. That level of flexibility makes Hummingbird a cost-effective solution for a wide range of customer applications.”
Hummingbird produces quality that is comparable to litho print processes and can bring greater color consistency throughout the print run. One of the notable advantages of a 110-inch wide press is the ability to produce high-quality, large format packaging and pre-printed rolls with no need for litho or flexo labels. For example, Hummingbird can handle everything from large format TV boxes to pumpkin bins and pallet skirts, while providing the same speed-to-market and supply chain benefits it offers for smaller packaging.