05.07.18
Since 1908, when Ludovico Martelli established Martelli in Firenze, Italy, the business has been setting trends in the male grooming market. Proraso, the company’s own brand of pre- and aftershave cream, was launched in 1948 and it is known today as Italy’s most venerable shaving brand, in an industry that is estimated to be worth $29.14 billion globally by 2024.
Crown has worked with Martelli for 20 years, supplying aerosol cans for the brand’s shaving foam products. In 2017, the company started supplying Proraso with special packaging, working especially on presentation tins for gift sets.
Proraso prides itself on its heritage, which carries through to its packaging design. The latest tin, produced in the UK at Crown’s Mansfield facility, features the first iconic ad campaign from the 1950s with Gino, the spokesman and face of the company since the same period, applying Proraso Pre-Barba Miracolo cream.
The gift set also contains a tube of shaving cream and aftershave balm, presented in a container that helps keep products neatly organized while in use. Once empty, the tins can be infinitely recycled without any degradation in quality or performance. Consumers can also opt to reuse the empty containers for storage, lending extended exposure to the brand.
Proraso tin by Crown. (Source: Crown)
Crown has worked with Martelli for 20 years, supplying aerosol cans for the brand’s shaving foam products. In 2017, the company started supplying Proraso with special packaging, working especially on presentation tins for gift sets.
Proraso prides itself on its heritage, which carries through to its packaging design. The latest tin, produced in the UK at Crown’s Mansfield facility, features the first iconic ad campaign from the 1950s with Gino, the spokesman and face of the company since the same period, applying Proraso Pre-Barba Miracolo cream.
The gift set also contains a tube of shaving cream and aftershave balm, presented in a container that helps keep products neatly organized while in use. Once empty, the tins can be infinitely recycled without any degradation in quality or performance. Consumers can also opt to reuse the empty containers for storage, lending extended exposure to the brand.
Proraso tin by Crown. (Source: Crown)
