03.30.18
How do you maintain annual double-digit growth after going from zero to $3.5 million in revenue in your first eight years of business? For Denver-based i3logix, the answer is to target a new market for transactional printing with a pair of new presses: the Xerox Rialto 900 Inkjet Press and the Xerox Versant 3100 Press.
“With these two presses, we’re able to move confidently into this new market and maintain our 20 to 25% annual growth rate,” said Steve Wolffis, VP and GM of the i3output division of i3logix. “The Rialto, in particular, is a great fit for us.”
About 80% of the i3logix print business is direct marketing—mostly letter packs and postcards—with brochures, newsletters and other marketing materials making up the rest. The new Xerox Rialto press has two-and-a-half times more color capacity than the color continuous feed device it replaced, enabling the new press to produce current applications while easily supporting expansion into the transactional space.
“The Rialto had the right monthly volume (1.5 to 5 million impressions), lower operating costs than other products I looked at, and better color quality and consistency than the press it replaced,” Wolffis said.
The Versant 3100 adds capacity and provides printing on 12- by 18-inch sheets, coated stock and envelopes. The Versant 3100 is a cut-sheet, xerographic press that prints at speeds as fast as 100 pages per minute with Ultra HD 10-bit resolution and automated color management, on stocks as heavy as 350 gsm.
i3logix’s new Xerox presses. (Source: Xerox)
“With these two presses, we’re able to move confidently into this new market and maintain our 20 to 25% annual growth rate,” said Steve Wolffis, VP and GM of the i3output division of i3logix. “The Rialto, in particular, is a great fit for us.”
About 80% of the i3logix print business is direct marketing—mostly letter packs and postcards—with brochures, newsletters and other marketing materials making up the rest. The new Xerox Rialto press has two-and-a-half times more color capacity than the color continuous feed device it replaced, enabling the new press to produce current applications while easily supporting expansion into the transactional space.
“The Rialto had the right monthly volume (1.5 to 5 million impressions), lower operating costs than other products I looked at, and better color quality and consistency than the press it replaced,” Wolffis said.
The Versant 3100 adds capacity and provides printing on 12- by 18-inch sheets, coated stock and envelopes. The Versant 3100 is a cut-sheet, xerographic press that prints at speeds as fast as 100 pages per minute with Ultra HD 10-bit resolution and automated color management, on stocks as heavy as 350 gsm.
i3logix’s new Xerox presses. (Source: Xerox)
