“As a company, we value brand and consumer insights as the engine for innovation,” said
The PrimaPak package is a flexible, stackable and reclosable package produced from a single roll of film, including a peel/reseal opening. Designed as an alternative to stand-up pouches and rigid packaging such as trays or tubs, the PrimaPak package stands out on the shelf as a unique hybrid of flexible and rigid packaging. Due to its lightweight rectangular shape, the PrimaPak package improves package cube by up to 30 percent, maximizes manufacturing efficiencies, and reduces warehousing space and transportation demands.
“We see the markets moving toward lightweight packaging that cubes better than traditional bags or stand up pouches,” said
Replacing a separately applied pressure sensitive label (PSL), PromoPeel technology is integrated into the film structure, ensuring a consistent placement that won't obscure key brand messaging or other purchasing cues. PromoPeel technology improves labor efficiencies and reduces scrap by running on existing lines while avoiding secondary processes associated with traditional PSL application. With no adhesive residue and a lay-flat performance, PromoPeel label technology is also appreciated by retail cashiers and downstream stakeholders who are part of the coupon clearinghouse process.
The awards were presented during the 2018 FPA Flexible Packaging Achievement Awards Ceremony on
(Courtesy Perfetti Van Melle)