“IRCE provides a great opportunity for RRD to engage with the online retail community and further explore the evolving trends in this very pivotal sector,” stated John Pecaric, chief commercial officer at RRD. “From tailored, personalized communications to streamlined and optimized supply chain solutions, our end-to-end suite of capabilities help today’s retailers successfully differentiate themselves with their consumers.”
RRD’s Response Marketing Solutions (RMS) uses micro-targeted content that engages retailer customers to help create relevant campaigns, build relationships with customers, reduce costs and drive revenues. RMS leverages predictive analytics, journey mapping, usability testing and dynamic content (including offers and imagery) to provide a personal and relevant experience for each shopper.
RRD’s Logistics Services provide advanced tracking reports, detailed to the package level, that help identify trends and reveal process efficiencies. RRD Logistics Services also helps unlock new levels of real-time transparency deep into the delivery supply chain utilizing printed electronics and RFID products, arming clients with the data necessary to take action and improve both the handling and final delivery of products.
“At RRD, our Logistics Services help brands streamline global order delivery for increased efficiency and customer satisfaction. From the first communication to the final delivery, we’re here to help our clients gain greater visibility into all processes, reduce costs and improve customer satisfaction,” said Kelly Martinez, VP, RRD Logistics Solutions.