“Customers lead increasingly busy lives and demand convenience. They want coupons that they don’t need to search for, clip or remember to bring to the store,” said Marcy Thompson, VP, marketing and innovation. “Instant redeemable on-pack coupons fulfill this need, while also driving impulse purchases and product trials.
“This is a solution that works throughout the entire coupon lifecycle,” said Thompson. “It helps CPGs streamline their label application process, it allows brand owners to achieve brand image consistency on the shelf, it generates consumer interest in-store, it removes cleanly, it scans easily at the register and it’s proven to work on automated equipment at coupon clearinghouses during the downstream coupon redemption process.”
PromoPeel integrated label technology is suited for coupons, recipes, peel-and-reveal games, trivia, contests, cross-promotions and more.