The company has earned a reputation for uncompromising standards of quality, creativity and fast turnaround within the retail industry for more than 55 years. The press will be added to its line-up of inkjet presses at its new 115,500 sq. ft. facility.
The Edison Retail Solutions team needed new equipment to complement their existing equipment and workflow - and add capacity at the same time. When Kevin Neureuter, who was named CEO in January 2017, was brought on board at Edison Retail Solutions in April 2016, he set out to solve the obstacles they were facing in the industry and determine how to continue to grow. The first step was to move all of their digital equipment to their new facility in New Jersey, including their Onset S40i, purchased in May 2011.
“As we’re emerging as a leader in the retail market, we need high speed flatbed printing on a number of different substrates and the Onset X3 gave us the flexibility to meet all of our customer’s needs,” said Neureuter. “With the quality of the Onset X3, we can now run work for our high-end cosmetic and fashion clients who have previously turned down the quality of digital prints.”
With a maximum throughput of nearly 10,000 ft²/hour, equating to 180 beds per hour (126.8” x 63”) the Onset X3 is ideal for companies such as Edison Retail Solutions producing fast-turnaround retail graphics.
Edison Retail Solutions’ Onset X3 will feature the addition of white ink, the first of their digital presses to provide this application.
“With white ink on our Onset X3, we’re going to be able to print white digitally, which we haven’t been able to do up to this point,” adds Neureuter. “This is especially important to our retail clients around the holidays when we experience a significant need for printing white on colored substrates, clear media and foils. This saves a lot of money and time for our customers because it eliminates the previous make-ready times and waste we had producing this work on our offset presses.”
Edison was previously outsourcing some work, but even with great supplier partners the workflow was complex.
“Bringing all the work in-house simply gives us more control, simplifies workflow and enables us to turn jobs faster,” said Neureuter.
“Our cross-over to inkjet was previously around 300-500 sheet runs; the speed of the Onset X3 now allows us to cost effectively run jobs up to about 2,000 sheets,” says Neureuter. “The Onset X3 changes the way we look at jobs; and our customers are the ones who are going to benefit.”