The new acquisition will sit within the company’s growing Coatings portfolio, which includes the Middle East Coatings Show, taking place in Dubai on March 13-15. The biennial Coatings for Africa event will retain the South African Paint Manufacturers Association (SAPMA) and the Oil and Colour Chemists Association (OCCA) as partners.
SAPMA members make more than 90% of all coatings manufactured in South Africa, while many of the individual chemists and technologists who visit the event are OCCA members. Africa represents 28% of the world’s coating production by volume, and South Africa is the continent’s largest producer.
“Africa is one of the most exciting and rapidly developing continents on earth,” said Ian Faux, VP – Coatings. “As well as supporting the local markets, we are confident that our international client base, familiar with our events in Asia and the Middle East, will be keen to move with us into this new territory and take advantage of the fabulous opportunities available here.”
The event will see senior managers and technologists from across the paints and coatings industry come looking for a mix of the latest products, technologies and services. At the same time, they will be able to take part in a developing education program, which will include a three-day conference, plus interactive zones for workshops and live product demonstrations.
Deryck Spence, speaking on behalf of SAPMA and OCCA, said: “Both of our associations are extremely excited about our partnership with dmg events. It is a perfect marriage in that we share the vision of uplifting Coatings for Africa as the flagship shows on the African continent and in doing so expand the expertise of the Coatings industry in South Africa, which we represent.”
Coatings for Africa joins a coatings-specific portfolio of events that already includes Dubai’s Middle East Coatings Show, the Asia Coatings Congress, the East African Coatings Congress, the Central Asia Coatings Show, the Asia Pacific Coatings Show and Cairo’s Middle East Coatings Show. The established event also joins an expanding portfolio of exhibitions being created for the African market by dmg events’ recently opened South African operation, set up in July 2016.
“The acquisition of Coatings for Africa is the latest in a series of strategic moves by dmg events as we expand our business into key markets on the continent,” said Matt Denton, president of dmg events. “We have already successfully launched The Big 5 East Africa and INDEX North Africa, while a third geo-cloned event – The Big 5 Construct North Africa – will debut in April 2017.”