Held on Nov. 5 from 4:30-6:30 p.m. in a relaxed setting at R5 Chicago, a new consumer insights and innovation lab located in the heart of Chicago’s West Loop, the event will feature four guest speakers who will: discuss trends that support the importance of color in package design; show how color can be used effectively on packaging; talk about the importance of color in the initial design concept; explore key factors that should be discussed with a printer during the package design process; and explain what tools a printer relies on to ensure precision with each project.
Charles Murray, president of North American Inks at Sun Chemical, will be one of the speakers at the event, as well as Ronald DeVlam from the packaging design agency, Webb deVlam; David Luttenberger from the marketing intelligence agency, Mintel; and Tom Apple from the press manufacturer, Windmoeller & Hoelscher. The presentations will conclude with a Q&A featuring an expert panel of design and printer/converter professionals.
“Brand owners and printers are always looking for innovative new ways to transform their packaging,” said Murray. “We’re excited to host an event that will provide insights that will help them use color to elevate their packaging to another level and amplify a product’s position on the shelf. It will be a thought-provoking afternoon of learning and networking.”
Cocktails and hors d’oeuvres will be served during the “Transform Your Packaging with COLOR” event located at 1046 W. Kinzie Street on the second floor in Chicago. For more information or to register for the event, contact Heather Buchholz at firstname.lastname@example.org or 708-236-3779.