Deluxe paid approximately $160 million in cash for the acquisition, with the purchase price subject to customary post-closing adjustments. The purchase price was funded through an expansion of the existing credit facility, which now provides total financing capacity of $525 million. After the acquisition, there was approximately $428 million outstanding on the expanded facility.
“We believe the acquisition of Datamyx creates a tremendous strategic opportunity for us as we continue to grow our marketing solutions and other services product offerings,” said Lee Schram, CEO of Deluxe. “Datamyx’s expertise in transforming data into actionable marketing information provides valuable insight and helps customers grow their business. These added data analytics and modeling capabilities provide our Financial Services segment with another robust marketing offering for our customers.”
During the remainder of the fourth quarter of 2015, Datamyx is expected to contribute approximately $7 million in revenue.