07.17.15
Vogue International, the makers of OGX hair care products, collaborated with WS Packaging Group, Inc. and Avery Dennison to reduce the environmental impacts of pressure-sensitive labels on packaging.
“Vogue International is committed to reducing our environmental impact and increasing transparency while maintaining our commitment to sustainable practices,” said Jamie Kontz, marketing and product development manager.
According to Vogue, using the Avery Dennison Greenprint methodology, a life cycle-based environmental performance assessment tool, an evaluation was conducted to show that using thinner label materials will reduce environmental impacts. The Greenprint tool, launched in 2010, is the first life-cycle based tool in the label industry and can help brands make environmental decisions about labels.
The life-cycle evaluation helped guide the packaging team at Vogue and WS Packaging Group, Inc. their key converting partner, in their decision to transition the labels for its leading products to Avery Dennison’s Global MDO film.
By switching to Avery Dennison’s Global MDO film, the OGX brand will reduce environmental impacts by 26% to 34% across the categories of fossil material, water use, energy use, greenhouse gas emissions and waste generated.
“Vogue International is committed to reducing our environmental impact and increasing transparency while maintaining our commitment to sustainable practices,” said Jamie Kontz, marketing and product development manager.
According to Vogue, using the Avery Dennison Greenprint methodology, a life cycle-based environmental performance assessment tool, an evaluation was conducted to show that using thinner label materials will reduce environmental impacts. The Greenprint tool, launched in 2010, is the first life-cycle based tool in the label industry and can help brands make environmental decisions about labels.
The life-cycle evaluation helped guide the packaging team at Vogue and WS Packaging Group, Inc. their key converting partner, in their decision to transition the labels for its leading products to Avery Dennison’s Global MDO film.
By switching to Avery Dennison’s Global MDO film, the OGX brand will reduce environmental impacts by 26% to 34% across the categories of fossil material, water use, energy use, greenhouse gas emissions and waste generated.