Xeikon10.18.17
The world of print is changing rapidly. Recent advancements in the digital field are creating multiple opportunities for authors, publishers and printers alike. Yet not everyone is eager to adopt digital print technology, some preferring to stick with offset instead and some choosing the middle ground. Are you, too, torn by the offset versus digital dilemma? Let’s settle this once and for all.
A sizable risk
Offset printing, of course, requires new plates for each job and hence comes with a higher initial cost than digital. Once the offset press is running, however, the actual cost of applying ink to paper does become smaller compared to that of a digital press. With the cost per unit dropping as the print run increases, publishers have to order print books in bulk for an offset printing project to remain cost-effective. Needless to say, offset print technology comes with a sizable risk of unsold inventory. That’s why more and more publishers opt for print
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